Key Highlights
- Outlook Money partners with GetSetUp India to deliver valuable content tailored to active agers aged 50+.
- The collaboration aims to address the interests and needs of India’s growing senior population.
- GetSetUp will participate in the "Outlook Money 40After40" expo, focusing on retirement planning strategies.
ew Delhi, 16 September, 2024 - Outlook Money, one of the country's leading media groups, today announced a strategic partnership with GetSetup India, a leading peer-to-peer community platform designed for active agers aged 50 and above. This collaboration aims to create and distribute high-quality content tailored to the interests and needs of India's growing senior population. As part of this partnership, GetSetUp will also participate in the 'Outlook Money 40After40,' a retirement planning expo that aims to provide key insights and strategies for retirement planning.
The two-day expo will take place on October 4-5, 2024, at Pragati Maidan, New Delhi, India. Entrepreneurs from the GetSetUp community will get a chance to showcase their products and services at the booths. Additionally, GetSetUp will host fitness activities during the event, encouraging participants to engage in healthy and active lifestyles.
Key Highlights of the Partnership:
- Exclusive Content: Outlook Money and GetSetup India will co-create articles, features, and in-depth stories focusing on topics relevant to the 50+ demographic, including health and wellness, technology, finance, and lifestyle.
- Virtual Learning : GetSetUp classes will be available on Outlook Money retirement’s virtual learning hub https://retirement.outlookindia.com/virtual-learning. The classes are across pillars such as finance, physical fitness, wellness, enrichment, and technology.
- Community Engagement: Regular interactive sessions and workshops will allow readers and learners to engage directly with experts and content creators.
Mr. Indranil Roy, Chief Executive Officer of Outlook Group, stated, "This partnership with GetSetup India represents our commitment to serving all segments of our readership. We recognize the value and potential of the 50+ demographic and are excited to offer them content that is engaging and relevant to their lives."
Further, Nidhi Sinha, Editor, Outlook Money, shared, “Through the association, we want our readers and viewers to engage with and get inspired by success stories post-retirement, which GetSetUp focuses on. It goes hand in hand with our focus on retirement planning, which we are taking forward through our Outlook Money 40After40 expos and focused content on our website and the magazine,”
Ms. Deval Delivala, CEO of GetSetup India, added, "Collaborating with Outlook Money allows us to expand our mission of enriching the lives of older adults. By combining our expertise in engaging the 50+ community with Outlook's journalistic excellence, we'll create meaningful content that empowers."
About Outlook Money: Outlook Money is a trusted publication since 1998, dedicated to helping readers make the most of every rupee to achieve their financial goals. We provide clear, comprehensive, and credible information on investing, borrowing, and spending wisely—whether it's choosing the best stocks, mutual funds, insurance, or savings instruments or planning for retirement and tax breaks. Not just another stock or business magazine, Outlook Money focuses on empowering you with practical insights delivered in simple language, ensuring you don't need to be a finance expert to take control of your financial future.
About GetSetup India: GetSetUp India is a fast-growing community of active agers who want to learn, connect with others, and unlock new life experiences. Our community learns and explores together through virtual learning, tours around the globe, and in-person events that celebrate and empower members to learn and grow. Classes are taught in English, Hindi, Marathi, Gujarati, Tamil, and Kannada by older adults on a highly interactive, custom-built video platform where participants can connect during and in between classes, plus interactive social excursions bring together the community around topics of interest from financial planning, to singing, and travel to name a few. We are helping to create a world where active agers have the skills, opportunities, confidence, and connections to live their happiest, healthiest lives.
For more information, please contact: Deval Delivala, deval@getsetup.io